Welcome!
I help non-profits, higher education and small businesses tell their stories so they can build an honest and relatable connection with their audience. I believe that to engage your audience and turn them into raving fans, you have to connect in an authentic way.
Your audience craves storytelling and content that’s personal and human. I can help you move from boring and institutional to captivating and engaging.
My work gets to the heart of simple storytelling and building relationships between clients and their audience. Relationships are key to engagement and growth - and they begin with first impressions - namely, your website, emails and newsletters.
With years of higher education advancement experience, I understand the art of engagement and fundraising. I love telling interesting stories, and I’ve become really good at writing emails that get opened and convert.
More of my background is available on LinkedIn. Please reach out if you’d like to discuss a project you need help with!
You only have a few seconds online or in emails to grab your reader’s attention. Your copy is how they know whether they jive with you or not. Nail your message, tell authentic stories, be clear and offer tons of value. They’ll trust you and be knocking down your door to support you.
I’ve only read the first 2 pages of my website copy and I’m dying! Seriously, you nailed it! I’m so thrilled. In this online world, I believe it’s so important that your own voice shines through…and you helped me do exactly that.”
- Heather Sager, heathersager.com
“Wanted to let you know I had a donor appear in my office this afternoon to drop off a cheque due to the email you wrote. He was very much touched by “my story” and was inspired to make a gift out of the blue.”
- Karen McQuigge, McMaster University
